The King of Online Radio “PRETTY LOU” has consistently dominated the New York City nightclub Scene as the #1 Club Host working along side NYC’s biggest Disc Jockey’s such asPower 105′s DJ Prostyle to HOT 97′s Heavy Hitter DJ Enuff to name a few. Under Street Loyalty Management Lou has developed a solid brand and countlessly proven himself as a successful entrepreneur, marque promoter and full time philanthropist giving back his time & wisdom enlightening the underprivileged and serving the unfortunate threw multiple charities.
Having made his mark over the DTF internet airwaves, Sirius and XM Satellite radio, Lou Ortega (Pretty Lou) is an innovator in the world of broadcast media. As the co-creator of “Streetwire Live”, Lou has paved the way for many artists and radio professionals with his “unsigned hype” segment, which became a template for many other stations.
Giving new undiscovered talent their opportunity to be heard, while also allowing the listeners to weigh in for a more interactive experience.
An appreciator of all music genres, Lou loves all things radio, whether he’s interviewing a well- known artist, or opening the door for one who’s up and coming.
As the host and founder of Front Stage Radio (PNCRadio), Pretty Lou tackles relevant issues and hot topics. In the past his night show “The Spin” has made great strides, featuring a current countdown of the hits across the nation as well as a segment dedicated to unsigned talent.
Over the years he has hosted countless events including the NYC Puerto Rican Day Parade and the annual Harlem Latin Festival powered by The Daily News & La Mega 97.9 fm. As a native New Yorker, Pretty Lou has a tremendous following in all 5 boroughs, as well as across the US. He continues to keep his ears buzzing in order to deliver the latest music to his audience, as well as coming up with new inventive ways to attract more listeners and get them involved.
Pretty Lou keeps the airwaves pumping and the night club jumping
